Web design encompasses a variety of disciplines and skills in the creation and management of modern websites. The various disciplines of web design involve web graphic design; web user interface design; content writing, including standardised web coding and reusable content; web authoring, which involves structuring websites to optimise navigation and make it easy for users to find what they are looking for; and web search engine optimisation. It also covers elements such as navigation, branding, and usability. There is a growing focus on developing mobile apps for mobile devices, which are becoming increasingly popular. A website is said to be well designed when it has good user interface, usability, and Search Engine Optimisation.
One can hire professional web designers to undertake the web design work that they need. Web designers who are well established and have a good record of work that is both reputable and consistent are best. Hiring web designers from abroad may seem like an attractive option at times but these designers may not have the same skills and knowledge of how to optimise the site to the target audience and will probably struggle with your specific needs. It is important to hire a competent designer who is willing to work within your allocated budget.
Web graphic design involves the creation of logos, images, and other visual presentations that you will use in conjunction with web development. The primary role of web developers is to create the structures that web pages are based on, using standard computer programmes such as Adobe Flash, as well as codes that enable interactions between the various components. Web developers will often be responsible for creating interfaces for web pages using HTML or XHTML. They will then code all the visual aspects of the website, as well as creating the layout (also known as the layout file). Web designers can either concentrate on the layout themselves or they could hire other web developers to do this for them.
Another major difference between web design and web development is the level of interactivity that is available on websites. Many people assume that web design is purely a thing of aesthetics, and this is true to some extent. However, web design is a form of interactive communication and many designers will incorporate some sort of functional interface into the websites. This could be a menu system, an address bar, pop-up boxes, or even games that are integrated into the website.
Another important difference between web design and web development is the problem solving process that is required. In a web design you will have a clear objective or purpose, and you will need to ensure that the website fits in with this. For web developers on the other hand, the problem solving process is much less clear. They must take into consideration many factors such as usability, accessibility, functionality, and usability etc. You will also find web designers have a great deal more control than you do over the outcome of the project, however they are less effective at ensuring that the end result is a positive one.
One final difference between web design work and user research is that web designers don’t do a lot of user research themselves. They instead outsource it to professional research companies. User research involves listening to what the public wants, and finding out what the needs of the public are and then implementing changes that the public wants. Web designers often work in isolation without really understanding what the public wants or needs, so much so that some web designers make user research seem more difficult than it actually is.