The latest buzz in the news technology and business is the panel discussion, “New Tech at Work: Disruptive Innovation at Work”, given by distinguished speakers such as Harvard Business Review’s Ricardo B. Sampedro and Stanford’s Jonathan Schooler. The topics of discussion are innovation at work through disruption, social networking at work through e-mail and social media, and new technologies at work such as augmented reality glasses, virtual reality goggles, and Apple’s iPad. These speakers will offer their unique take on these cutting-edge topics, and they are definitely worth listening to. The panelists will have a clear perspective on what’s hot and what’s not, what are the challenges we face in these sectors, how to solve problems, and what the future holds for all of us in these industries.
The first segment of the panel will deal with challenges that are faced by current and younger audiences today. Social media, specifically Facebook and Twitter, is a significant issue for the panelists. In particular, panelist and former AOL executive Ron Lichtenstein address the effect that Facebook’s ability to reach millions of users globally has had on companies like Yahoo, MSN, and AOL, who have all been recently bought by the giant Facebook. In addition to that, the panelists also discuss how Facebook’s purchase of Instagram may affect other upcoming social media efforts.
Another important trend in technology is the rise of mobile apps. This is evident in the massive popularity of app store iTunes, and the relative success of its sister app, the iPhone and its brand extensions, such as the Android Market. Mobile app development is a growing industry, which the panelists are very familiar with. Specifically, panelists will discuss the differences between mobile apps and the differences in usability and utility, as well as the differences in terms of platform support.
The second segment of the panel will explore new technologies that can help news organizations and media producers better serve their audiences. These include tools that increase the organization’s ability to aggregate viewers’ data and use it to create tailored targeting segments. Newer technology can also help news organizations by improving the organization’s response rates and page views, and its ability to deliver more relevant content to its viewers. Finally, these new technologies can help news organizations by streamlining the newsroom workflow and improving the distribution capabilities of online newsroom operations. These advancements can also help news organizations by increasing the number of people who can write a story quickly.
Newsrooms must be able to adapt to changing consumer demands and tastes. Panelists agree that one of the best ways for newsrooms to meet the demands of their audience is to offer news consumers something they have not seen before: cutting-edge, “unseen” information, presented in a way that the average reader can understand. To do this, newsrooms must have a well-chosen, carefully executed news Tech opening keynote and show. Panelists agree that the best keynote speakers in the business come from a background in engineering or business, and who have a track record of inspiring their audiences. Panelists agreed that the keynote speaker for this year’s edition of “Tech news” should be someone who has an excellent comedic timing and who can draw attention to current issues that are of import to younger audiences.
The opening keynote at this year’s edition of “Tech news” was delivered by Jason Zuckerman, Executive Vice-President and CFO of The Poyo Group. Jason tackled three fast-breaking trends that are transforming the way newsrooms operate. First, he tackled the disruption caused by changes in the “buzz” on products and companies. Secondly, he shared some of the latest and greatest cutting-edge technologies being used in digital news operations. Finally, he shared some tips on leveraging technology to increase the reach of your local news operations.